Involvement Beyond the Stadium Walls
The ArenA’s sustainability objectives reach beyond saving energy, recycling grass and adopting a windmill. Corporate Social Responsibility is a key aspect of our sustainability policy. For this reason, we support local and international initiatives increasing social involvement.
The Triple A Foundation – a partnership between AFC Ajax and Amsterdam ArenA – gives people the training required to work as a football steward. The foundation has a pool of over 700 people, of whom at least 40% live in the direct vicinity of the ArenA. “We also work with the Employer’s Service Point Amsterdam Southeast to recruit people who are finding it difficult to access the labour market,” says Karin den Iseger, Manager of Triple A. “This way the ArenA acts as a socially engaged employer. Not only inside, but also outside the stadium walls.”
Disadvantaged Youth in Brazil
The extensive experience the Triple A Foundation has gained over the past 17 years by training local people, is also of great value outside the Netherlands. Den Iseger: “We offer 150 disadvantaged youngsters in Natal (Brazil) an opportunity to participate in a training programme for stewards. We work with Arena das Dunas, OAS Arenas, Plan Brazil / Plan Netherlands, ArenA do Brasil, AkzoNobel, Voluntary Service Overseas (VSO) and Randstad. Plan Brazil is responsible for recruitment and coordinating the project; Amsterdam ArenA and ArenA do Brasil provide training and coordinate the operational process.”
Life after the World Cup
The trained Brazilian stewards are employed by the stadium. “They will not only work during World Cup matches, but also during future events. Their training certifies them to become proper stadium stewards,” according to Den Iseger.
South East Jazz Festival
In 2013 the ArenA also made a cultural contribution to the greater Amsterdam South East, by hosting the South East Jazz-festival. The new main building provided a venue for over fifteen musical acts that attracted 2,500 visitors. One of the stages offered local musicians an opportunity to play with well-known artists. This way the ArenA facilitated a high quality event by the residents, for the residents of Amsterdam South East.